Intertexture is an independent architectural and urban consultancy that contracts to produce written content, design, and project and event management. Dedicated to enlivening cities through creativity, sustainability and the arts, I focus urban spaces -- and particularly large-scale public events -- as labs for innovation. This is a brief synopsis of the ways in which festivals and large scale iconic events can be thought of as community catalysts. It offers clients some guiding questions in setting out to create a new urban event.